INFO

Florian W. Mueller is a photographer and creative director working between commissioned photography and independent artistic practice. His work often begins where the purely visible ends — in overlaps, disturbances, transformations and the construction of new pictorial realities.

Areas of Expertise

  • Photography
  • Creative Direction
  • Concept Development
  • Post-production
  • Fine Art
  • Commissioned Work
  • Speaking
  • Teaching & Workshops

Contact

Selected Awards

  • AOP Awards, London 3× Gold · 1× Silver
  • New York Photography Awards 2× Gold · 10× Silver
  • A’ Design Awards, Italy 3× Gold · 6× Silver · 2× Bronze
  • AIA Los Angeles Honor Award
  • PR Awards Singapore Silver
  • BFF Magazine 3× Gold
  • 200 Best Advertising Photographers worldwide 17x selected
  • Prix de la Photographie Paris (PX3) 2x Silver, 3x Bronze
  • Gregor Calendar Awards Gold (best Photography Calendar)
  • and many more...

Selected Exhibitions

  • Agora Gallery New York, 2026
  • Leica Gallery Düsseldorf Düsseldorf, 2025
  • Leica Gallery Stuttgart Stuttgart, 2024
  • YEAST Photo Festival Matino, Italy, 2024
  • Leica Gallery Wetzlar Wetzlar, 2023
  • Icons of Porsche Dubai 2022
  • Leica Gallery Zingst Zingst, 2021
  • Photo Beijing Beijing, 2021
  • Shanghai Photofairs Shanghai, 2018
  • and many more...

Memberships

Working Principles

  1. Collaboration over ego
  2. Respect the idea — and the people around it
  3. Stay curious
  4. Take the risk, but know why
  5. Let creatives be creative
  6. Make it happen — and enjoy the process

Based in Cologne, usually somewhere between an editing room, a museum archive, a desert road or a surprisingly ambitious home-brew experiment.

01 Do you sell artworks?

Yes! With pleasure!

I sell most of my independent works in small and strictly limited editions. Some also as NFTs. Please get in touch for availability and details.

02 How much do your artworks cost?

Well, it depends, of course.

Prices depend on size, edition and framing. The larger and rarer an edition is, the more expensive it becomes. Some framing options are also more elaborate. Just get in touch and I will happily prepare an offer.

03 How can artistic and commercial photography be combined?

I am in the fortunate position that clients often approach me because of my independent artistic work and commission me to bring that creative language into commercial projects.

For Porsche China, for example, I developed Multivision Porsche Shanghai: multiple exposures of Shanghai city views and a vehicle, based on my MULTIVISION series. The images were shown at Photofairs Shanghai for Porsche’s 70th anniversary. I often work on projects like this as both photographer and creative director, usually with a small and agile team.

04 Does your logo mean anything?

Indeed. It is an Ensō, a symbol from Japanese calligraphy. It can represent enlightenment, strength, elegance, the universe and emptiness.

In Zen Buddhist philosophy, painting an Ensō represents a moment in which consciousness is free and body and mind are unrestricted in the creative process. For me, that is a perfect parallel to intuitive photography and serendipity: finding images one may not have been looking for.

My Ensō remains open, suggesting that it is part of something larger and that fallibility, movement and development belong to existence. I painted it myself with ink on washi paper. It took several days and about 150 attempts to paint this apparently simple circle.

05 How is a team put together for a commissioned project?

I work with a large network of professional, creative and helpful people: assistants, filmmakers, production companies, CGI artists and many others.

I am equally happy to meet new collaborators or work with a local crew abroad. They often know the place better and have excellent contacts. I prefer small teams because they allow us to stay agile and work quickly. In the end, teamwork makes the dream work.

06 Do you have your own studio?

No. Since I rarely need a permanent studio, I do not maintain one. I usually work on location, often with available light, although a full lighting setup is possible whenever the project requires it.

Through my network of colleagues and production partners, I can arrange and rent the right studio almost anywhere when necessary.

07 What is your daily rate?

The classic answer is: it depends.

Larger advertising assignments, elaborate productions and intensive preparation naturally require different budgets. Before every commission I prepare a fair calculation and discuss costs transparently. Photography is both my passion and my profession, so let’s talk about the scope of your project.

With Christian in northern Finland on our set for the Drive2Extremes Multivision series.
Not fainted. Shooting a Porsche Cayenne E1 in the mountains outside Dubai.
Working in Los Angeles on a Porsche 911 Targa campaign.
Part of the crew I had the pleasure of working with on a campaign for the new Porsche 911 Targa. In San Francisco.
In the desert for the Drive2Extremes Multivision series.
In Taipei. At work on the Life Intensified campaign for Porsche Asia Pacific.
Working in Lapland at minus 27°C. But full of joy and warmth.
Location scouting in Shanghai with wonderful producer Claire.
Opening of my exibition EQUILIBRIUM in the Leica gallery Wetzlar.
Getting sanded. Porsche 911 Dakar in the sandbox for big boys.